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There are very few bike launch videos that elicit text messages from friends saying how awesome they were. However, the Stumpjumper EVO video resulted in exactly that. That’s because it was far more involved than your typical launch vid, and involved a creative story line, a custom built trail, and prosthetics to age the actors […]

The post Must Watch: Behind the Scenes of the Stumpjumper EVO launch video appeared first on Bikerumor.

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